How To Do More With Less ft Max Altschuler, VP of Sales Engagement at Outreach & Founder of Sales Hacker Artwork

The Lowly SDR Podcast

Breaking down the divide in modern day SaaS sales culture by having REAL and HONEST conversations with all levels of the power line. Fixing the broken SDR/BDR system one episode at a time. The show by an SDR... for SDR’s. Discussing the sales topics that you care about. Brought to you by ABUVEGROUND

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The Lowly SDR Podcast

How To Do More With Less ft Max Altschuler, VP of Sales Engagement at Outreach & Founder of Sales Hacker

April 15, 2021 • The Lowly SDR, Tyler Cole, Max Altschuler • Season 2 • Episode 3

Today we have on the man who needs no introduction, Max Altschuler. Founder and CEO of Sales Hacker, the leading community for the next generation of sales professionals. He’s the author of Hacking Sales, Sales Engagement, and Career Hacking For Millennials. Max went on to sell his groundbreaking sales community to Outreach and negotiated a role as VP of Marketing, now VP of Sales Enablement at the company. A well respected voice in sales, marketing, technology, and content creation. Here to teach us how to hack sales and do more with less.

Topics we cover this episode

Creating Sales Hacker from a need he saw in the sales industry
How he capitalized on a "new era" of sales
Why sales advice is a dime a dozen. Idea<Execution
How to use marketing to build brand awareness ---> Inbound lead generation
How SDR's / AE's should sell to C Suite : Understand the problem you're solving. Are you selling a pain pill or a vitamin?
The Bow Tie Theory - How to align sales and marketing departments.
Responsibility on the buyer to not be a d!@k? Which side are you on?

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