In this episode, the man, the myth, the legend, John Barrows, joins the show to kick off his partnership with The LowlySDR. John is head of JB Sales Training. They are responsible for arguably the number one training and content platform in B2B SaaS. John trained co-host, Tyler Cole, who swears by his work. He is also an inspiration to us both with his duties as host of the spectacular Make It Happen Mondays podcast. Today's episode will cover...
1. Why is proper value alignment so important when building and scaling a sales team?
2. Why do companies resist changes rooted in data and instead coach to volume based metrics and handcuff employees from building a unique brand?
3. What can leaders be doing to get the most of out of their SDR’s in a time in which cost of sale is being highly scrutinized?
Special thanks to our partners at JB Sales training, SDR Nation, Gr8 Insight, and PreHired.
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For a 10% discount on the John Barrow's annual content subscription use the code "LowlySDR" and sign up here.
*This episode is dedicated to our friend and co-worker, Brian, who passed away during the making of this episode. Brian will be greatly missed but live on through our content*
(If you’d like to donate to Brian’s funeral and memorial fund please visit our GoFundMe.)
Special credits: Audio editing - Brian & Eric Smith aka The Lowly SDR aka Clockwork
Music: “Thoughts of a Thief” by Clockwork Prod. By Hanto BeatMaker