The Lowly SDR Podcast

How to Crush Sales Goals w/ Marketing Strategies ft. Gaetano Dinardi

May 28, 2020 The LowlySDR / Gaetano Dinardi Season 1 Episode 5
The Lowly SDR Podcast
How to Crush Sales Goals w/ Marketing Strategies ft. Gaetano Dinardi
Show Notes Chapter Markers

In this episode, Gaetano Dinardi, Director of Demand Gen at Nextiva, answers why the SDR role is not entry level and why sales reps need to start to think like marketers to be successful.

1. How to create a personal brand that can be leveraged to sell more?
2. Why it's important to become a friend to the prospect first?
3. What skills does it take to be successful in sales that your leader would never tell you?

Music Credit: Gaetano Dinardi

Gaetano Dinardi: https://officialgaetano.com/about/

Nextiva: https://www.nextiva.com/products/cloud-pbx.html

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Show Intro (Original Music from Gaetano Dinardi)
Gateano Dinardi Intro
Gaetano Explains Demand Gen
"Listening to sales calls drives the majority of content strategy"
Building a Personal Brand First
Agreeing on Value Prop (Marketing Sales Collaboration)
Simplify Messaging & Forget the Competitors
How Do you Know the Prospect's Priorities?
Timing is Essential
Become the Prospects Friend
Leveraging Sales Reps to Build Better Marketing Content
Teaching Reps to Leverage LinkedIn Effectively
3 Ways to Immediately Optimize your LinkedIn as a Sales Rep
Turning a Personal Brand into Sales Opportunities
The SDR Role is NOT Entry Level
Tips to Sell like a Marketer
Future of the SDR Role
Figure out the Prospect before you Pitch
Personalization + Relevance
Gateano's First Sales Job
Work Where You Love
Stop Saying you Want to Sell "SaaS"
Find your Passion within the Role
Crafting a Strong Prospecting Email
The Best Content isn't Always Trackable
Tips to Stay Front of Mind and Build Value
Learning the Industry (Become an Expert and then Pitch)
Stand Out - Budgets are Frozen
Episode Conclusion
Outro w/ Music