Today on the very first episode of The Lowly SDR “Fake Pleasantries vs True Authenticity” we discuss how to properly reach out to your prospects in the wake of Covid 19, the responsibility we should be putting on both the buyer and the seller to be understanding during these difficult times, and why proper messaging is crucial for sales and marketing's success. Along side my guest Tyler Cole (Senior AE, Sendoso) we break down some of the polarizing debates and hot takes surrounding this issue and give our two cents on how you and your sales team can be authentic and empathetic, while driving revenue and creating meaningful and lasting relationships.