SDR: A Broken System ft Tyler Cole

Job security is at a premium right now and growing in an SDR role has never been easy even before a pandemic. Today, we bring on Tyler Cole, senior AE, to shine light on one of the biggest problems in modern sales organizations, the broken SDR system, and how the SDRDefenders are giving a voice to entry level sales employees through their platform. 

Special thanks to Waxie for providing us the intro music! Go follow and support him on Instagram @_waxie 

Chapters

• 0:00 Intro
• 2:30 The SDR system is broken
• 3:20 Volume Based Metrics
• 7:15 Creativity versus Output
• 11:40 AE Job Security Versus SDR Job Security
• 13:55 Broken Comp structure for SDRs
• 17:25 Broken Habits (Quality of Meetings)
• 19:51 Broken Thought Process
• 25:50 Industry Shifting Expectations Stagnant
• 26:40 Transition to Part 2 (Data Surrounding Success After Promotion)
• 27:45 Fail Rate for SDRs Promoted to AE Role
• 31:50 Lack of AE Tool Set in SDR Development