The Lowly SDR Podcast

SDR: A Broken System ft Tyler Cole

April 22, 2020 The LowlySDR / Tyler Cole Season 1 Episode 2
The Lowly SDR Podcast
SDR: A Broken System ft Tyler Cole
Show Notes Chapter Markers

Job security is at a premium right now and growing in an SDR role has never been easy even before a pandemic. Today, we bring on Tyler Cole, senior AE, to shine light on one of the biggest problems in modern sales organizations, the broken SDR system, and how the SDRDefenders are giving a voice to entry level sales employees through their platform. 

Special thanks to Waxie for providing us the intro music! Go follow and support him on Instagram @_waxie 

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Intro
The SDR system is broken
Volume Based Metrics
Creativity versus Output
AE Job Security Versus SDR Job Security
Broken Comp structure for SDRs
Broken Habits (Quality of Meetings)
Broken Thought Process
Industry Shifting Expectations Stagnant
Transition to Part 2 (Data Surrounding Success After Promotion)
Fail Rate for SDRs Promoted to AE Role
Lack of AE Tool Set in SDR Development